Magnum Lottery

Magnum has long held an annual big prize lottery, which is operated by GOSU Agency. We believed that the annual lottery, in which millions of people participate, ought to have a production worthy of the Magnum brand.

Together with our expert broadcasting team, we have produced six flawless draws. In addition, two Porsche Taycans and numerous coupons were awarded. We collaborated with our supplier, who films luxury car commercials, to expertly produce the car delivery video that will be awarded to the winner.

Our hostesses were meticulously chosen, down to the last detail of their attire. Unlike previous years, these brandings were created and manufactured specifically for Magnum in the shooting area. We had over 12 million participants in our last drawing.