
Magnum 5 Senses of Pleasure
Created a multidisciplinary, pleasurable experience area in Galataport by juxtaposing pleasure of Magnum with the five senses.
For the Magnum 5 Senses of Pleasure project, we brought together multiple unique concepts to create an unparalleled experience space. We translated the sensory journey a consumer goes through while enjoying a Magnum product into an immersive adventure across five different senses.
We aimed to create a space that would serve as a true showcase of excellence, highlighting our client’s premium positioning, target audience, brand recognition, and superiority over competitors.
This experience was designed not just as an activation, but as a statement—a stage where we could demonstrate the brand’s leadership and create a lasting impact. In what seemed like an impossible timeframe, a dedicated team worked day and night to bring this immersive experience space to life.
By integrating multiple advanced technologies, we created a mesmerizing project that left a lasting impression on consumers. From military-grade sensors to strategically placed mirrors designed to enhance the sense of space, every detail was meticulously planned. Even the climate control system was engineered to ensure that, despite the July heat, visitors remained comfortable—aligning with Magnum’s premium standards to deliver an exceptional sensory experience.
Power in Numbers
45 Days
Duration
16K+
Participants
165M+
Reach
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