Elidor Pink Carpet

During the Elidor Pink Carpet activation, we rolled out pink carpets across the city streets over two consecutive days.We surprised women we met on the streets by unrolling a pink carpet in front of them, inviting them to walk and strike a pose for our cameras — just like on a real catwalk.

As a thank-you gesture, each participant received an Elidor gift set and a flower bouquet.Hundreds of women walked the pink carpet in search of the “Elidor Girl”, the true embodiment of the brand’s spirit.

At the end of two days of filming, one standout participant was chosen as the official Elidor Girl, marking the beginning of a new Elidor campaign built around her story.