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Axe Private Party
Axe New Product Launch with a Private Party
Following the recent Axe brand advertisement shoot, we threw a "Axe Private Party" where plenty of influencers and celebrities attended.
Klein Harbiye hosted a special installation of three distinct Axe varieties that night, completed with specially made cocktails for each variety at the bar.
Simultaneously, the participants fostered an organic transformation by posting on their personal social media accounts the photos they took during our ultra slow motion shoot at the entrance.
Power in Numbers
1 Day
Duration
700+
Participants
100K+
Reach
Project Gallery
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