Atelier Gelarto Open-Air Cinema

Through sampling and selling ice cream from a stand we set up in the garden area of Zorlu Shopping Mall, we offered an outdoor cinema experience.

We took unique pictures at the spot where we projected the movie frames onto the green wall. We then sent these pictures to their phones using face recognition software or printed them out via Photier.

We screened beautiful films for the public in the «Open-Air Cinema» for a whole month. During this procedure, hundreds of ice creams were consumed, giving our guests a chance to sample the distinctive flavors of Atelier Gelarto.