Yumoş x Migros Scent Workshop

Together with Yumoş, we organized a fragrance workshop at Dotshub, located within Feriye Palace, one of the most beautiful spots in Istanbul. In collaboration with Migros, the event featured renowned scent expert Vedat Ozan, who led a captivating session on the history of fragrance, the signature scents in Yumoş products, and how our sense of taste and smell respond to different aromas.

With the participation of influencers and brand teams, around 80 guests joined us for this immersive experience. Surrounded by fresh flowers, we brought the feeling of “open-air freshness” to life for everyone in attendance.